Zerorez Low-Moisture Cleaning: Only Two-Thirds as Effective?

When it comes to carpet cleaning, many customers are drawn to claims of innovation and superior results. Zerorez, a company known for its “empowered water” technology and no-residue promise, has made waves in the industry with its marketing campaigns. However, their claim that their low-moisture cleaning delivers only “two-thirds of a clean” raises eyebrows. As they describe on their website, “It is the first 2/3rds of our full extraction clean, without the added benefit of the extraction.”[1] Could such a bold statement reveal more about their methods than they intend? The Potential of Low-Moisture Cleaning Is low-moisture cleaning only 2/3 of a clean? Low-moisture cleaning, when done correctly, can be an excellent method for cleaning carpets. It uses less water, dries faster, and can achieve deep-cleaning results when paired with the right products and techniques. At PUIRI, we know how effective low-moisture cleaning can be because it’s the preferred method of 90% of our customers. However, the difference between success and failure lies in two critical factors: the products used and the skill of the technicians performing the work. Can Zerorez’s system truly claim to unlock the full potential of low-moisture cleaning, or are they content to leave homes only two-thirds clean? The Role of Products in Cleaning Success Using the right cleaning solutions is non-negotiable for achieving a thorough clean. Carpets are complex surfaces that trap dirt, oils, allergens, and other contaminants deep within their fibers. The wrong products—or using insufficient amounts of the right ones—can leave residue behind or fail to break down tough stains. Effective low-moisture cleaning solutions should be carefully formulated to lift dirt and debris without damaging the carpet’s fibers or leaving sticky residues that attract more dirt over time. Unfortunately, many companies cut corners with generic products. While Zerorez markets its “empowered water” as innovative, questions arise about its actual effectiveness as a “one size fits all” in breaking down and removing embedded dirt and grime. Carpet cleaning products must be specifically formulated for the carpet type, level of soiling, and environmental conditions—there is no one-size-fits-all solution. Using the wrong product for a particular carpet or soiling condition can lead to residue being left behind or fail to address deeper contamination. If Zerorez is relying on a universal solution, this could explain their acknowledgment of delivering only “two-thirds of a clean.” The Importance of Skilled Technicians Even the best cleaning products can’t compensate for unskilled or improperly trained technicians. Carpet cleaning is both an art and a science; it requires a deep understanding of carpet types, cleaning methods, and problem-solving techniques. Untrained technicians might misuse equipment, apply too much or too little product, or fail to identify the right approach for specific stains or carpet fibers. When technicians lack expertise—and with the average tenure of a Zerorez cleaning technician reportedly being only six months—the results can be uneven and unimpressive. Customers may notice lingering odors, visible stains, or a carpet that appears clean on the surface but harbors hidden dirt. Skilled technicians are essential for making low-moisture cleaning a reliable and effective solution—not just two-thirds of one. Why Settle for Less? At PUIRI, we believe that every cleaning method—whether low-moisture, hot water extraction, or another technique—should achieve 100% customer satisfaction. We’ve honed our processes to ensure our technicians are highly trained, and we use carefully selected products designed for optimal performance. When customers trust us with their carpets, they know they’ll receive a thorough and professional clean every time. If Zerorez’s low-moisture cleaning is truly delivering only two-thirds of a clean, the issue isn’t with the method itself. It’s with the execution. Make the Right Choice Don’t let your carpets settle for “mostly clean.” Choose a cleaning company that invests in skilled technicians, superior products, and proven methods. Contact PUIRI today to experience the full potential of low-moisture carpet cleaning. Related Articles What you should know about Zerores Carpet Cleaning Services 1. Source: Zerorez Boise